Titan which derives major chunk of its revenues from Watches is all set to add another brand of retail stores to its existing Tanishq and World of Titan. The new format will be selling affordable premium multi-brand watches priced upwards of Rs 5,000.
Mr. Bhat, MD Titan said,
We are working on the project as there is retailing opportunity out there. The affordable premium watch retailing has been doing good business in department store chains.
The company plans to add 700 new stores with over 700,000 sft of retailing space in the next 3-5 years. Currently the company has 225 World of Titan and 105 Tanishq stores. Titan also has international presence with Tanishq live in the windy city of Chicago and an exclusive Titan showroom in Malaysia. However, global plans will go slow right now as the company expands its presence in India.