Footwear as a category of consumption is fairly under penetrated, with rapidly rising competitive intensity. Consequently, the key competitive advantages for out-performance in Indian footwear retail.
Bata India is the largest (over 1200 exclusive retail outlets) and one of the fastest growing footwear retailers in India. The Bata Shoe Organisation provides an important interchange of new manufacturing technologies, machine design, factory layout plans, advertising, market forecasts, fashion trends, modern marketing techniques, and new material testing.
Bata’s business model
Nearly 82% of Bata’s revenues are related to the retail channel, with the balance relating to the wholesale channel. The retail channel includes: (a) Bata-branded flagship stores; (b) Bata-branded family stores; (c) Hush-Puppies-branded stores; and (d) Footin-branded stores. (more…)