Dabur continues its aggression in the consumer space with the relaunch of its Amla hair oil in a new youthful modern look and new positioning of Mazbooti bhi, Khubsoorti bhi, roping in Priyanka Chopra as the brand ambassador. Every segment of the consumer care division has recorded growth – hair care registered 10.4% YoY growth, oral care 8.1% YoY, health supplements 18% YoY, skin care 13.3% YoY, home care 14.4% YoY, digestives 9.8% YoY, and OTC & ethicals 12.7% YoY. Foods posted strong growth of 34.5% YoY (led by 37.6% YoY growth in juices).
Dabur’s Products Competitive Globally
In latest ranking, Dabur earned the honour of being the only Indian company to make it to WWD Beauty Inc.’s Top 100 2012. The (more…)