Kishore Biyani’s flagship Consumer Electronics retailer eZone appears to be in Trouble and here comes the change in business strategy. They are closing all unvaible stores and have also resorted to resizing store sizes as well, they are shrinking to save cost on Retail Rentals. Typically, eZone stores were of 12,000-15,000 sft in size but now the store sizes have been halved in most locations except few where business is still brisk.
eZone has identified 6 key cities – Kolkata, Mumbai,Pune, Hyderabad, Bengaluru and Chennai and will stay focused in (more…)