Titan – Tanishq + Jewellery is 75% of Business – Expands in Tier- I Cities

Tanhisq Jewellery now contributes 75% of the Topline for Titan Industries Ltd. Despite the pan-India presence and market leadership, Tanishq as a premium jewellery brand has been unable to occupy a dominant position in Tier-I cities. Thus transition to large format stores are a means to improve visibility and reach in key gold consuming regions.

From an average store size of 2,000 (more…)

Subhiksha Rise & Fall – Case Study

We present to you the brief excerpts of the Case Study of Subhiksha’s Rise & Fall in the Indian Retail Space.

Subhiksha, once the blue eyed boy of Indian retail, R Subramaniam in 1997 pioneered the value retailing concept in India and has now become a case study on what not to do in the industry.

Subhikasha had a go to market strategy, they started off in Chennai by (more…)

Lingerie Industry Sizzles with Organized / Modern Trade

The Indian Lingerie industry is witnessing a robust growth on the back of Strong Brand introductions and choices for the consumer, especially the Indian Women.

In volume terms, men’s innerwear market constitutes 48% of the total innerwear market in India while the women lingerie segment holds a 52% share. In value terms, women lingerie segment enjoys 66% share of the total lingerie market, thereby enjoying a higher Average Selling Price (more…)

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