Quick Bite / Fast Food – Indians embrace QSR Chains

dominos pizza in indiaFast food on the go or Quick bite existed in India in several different forms from Street Vendors to stalls on crowded Railway Platforms all doing brisk business. However, the strata of Middle Class and Higher, looked for similar fast food on the go with focus on hygiene and health which gave rise to a business opportunity under Quick Service Restaurant / QSR category. Unlike fine dining restaurants, QSRs are small self-service outlets that provide (more…)

K-Lounge Apparel Chain Founder – Kewalchand Jain – An Interview

k-lounge-bangaloreKewal Kiran Clothing founded 1981 by Kewalchand Jain and Partners entered garment manufacturing. Since then the company is exposed global standards in quality, technology, marketing and branding. The company is operational in the retail sector with K-Lounge brand of Apparel stores, under company owned and franchisee owned model having over 135 outlets. It is Profitable and consistent Dividend paying company, unlike other in the retail sector which are still under huge loss. Here is an excerpt of his interview to IndiaInfoline.

On Mr. Jain’s journey so far and how your business model has changed over the years.
Innovation (more…)

Product Positioning Strategies for Indian Consumers

customer-representative-staples-indiaAs a retailer in this dynamic world of business, Product / Brand positioning should be consistent and backed by dedicated management, sufficient facilities and funds to get implemented. Some of the key elements on which you can design your strategy are,

Value Proposition – A retail chain can position itself as a value for money or a lifestyle proposition. The value for money proposition is typically characterized by high footfalls and conversion rates, but is low-ticket, as the addressable population is the middle- and lower middle-class population. Big Bazaar adopts the tag line Isse (more…)

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