Apparel Market for Foreign Brands in India

This is an excerpt of thoughts shared by Mr. Sanjeev Mohanty, MD of Benetton in India. You must read and understand this if you are planning to be a Franchisee of Apparels. Read our previous coverage here.

Scope and Size of the Indian Apparel Market: It has 3 key segments, value (>INR 600), mid (>INR 1100) and premium (>INR 1800) model price points. The biggest growth is being seen in the mid and premium segment and the value segment is clearly dominated by unbranded, (more…)

No More Standalone Small Formats – Future Group

Lee Cooper IndiaI guess our contributors / writers have tuned in to the teaching mode from the past week as we write again about another lesson, what Future Group has learnt from the slump and how it has changed its strategy on small format retailing.

Mr. Biyani has made it clear that Future Market and Consumer Group Ltd will now focus on 6 large formats Pantaloons, Big Bazaar, Food Bazaar, Central Malls, eZone and Home Town. All (more…)

Lessons You can Learn from Kiranas / Mom-Pop Stores

mom and pop storeWe already know from the ICRIER survey that local retailers popularly known as Kiranas haven’t had an impact as projected or estimated by most. We would like to enhance one some the key business lessons practiced by these Kiranas that can be incorporated by organized retail chains who are back to the drawing board chalking out new strategies on how to win the Indian market. This is with refrence to your neighborhood Kiranas which can be small operated by just a owner and few boys or (more…)

Factors Influencing Store Openings + Expansion

retail india strategyWe have already seen the diversity and the extremity of the Indian Retail Market. We would like to discuss some of the factors that will help in opening or launching nationwide chain of stores. You should first read and understand the consumer spending habit across the most lucrative Indian states on Food and Non-Food items and how they rank against each other. Again, just because UP ranks number 1 in the rank, you can’t go ahead due to the wide geography (more…)

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