Kiosk Retail Business Model – Case Studies + Analysis

Mr. Orange Kiosk Retail IndiaWe explained to you What is Kiosk Retailing and Why someone opts for the same in our post earlier this week. We will now cover on various Kiosk Retail Business Models in Vogue in India.

Mr. Orange from MX Foods sells fresh fruits juices from its orange shaped kiosks that were innovatively designed in Spain.

Reliance Money began its operations since its inception through kiosk retail to reach out as many customers as possible. It has already deployed 2,500 (more…)

What + Why Kiosk Retailing ?

Most of you must have witnessed Vendors retailing through Kiosks in your neighborhood Malls, High Street Retail areas, Departmental Stores or Hypermarkets. Have you ever wondered What is this all about and Why ? Here is what we found in our research 🙂

The concept of Kiosk retailing is fast catching up at convenient and eye-catching venues to attract (more…)

Woo Consumers in Tier-II + III Cities – Strategy for 2009

Retailers Planning Strategy for 2009Taking a leaf out of Telecom success story, Indian retailers are moving on similar lines as they shift their focus on retailing in 2009 from Metros and Cosmopolitan cities to Tier-II and Tier-III cities. However, when it comes to Luxury Brands, retailers will stick to Metro cities only. Even the upper end lifestyle retailers have no plans to go beyond Metros currently.

We have already covered in the past on how unrealistic realty prices led to stagnation of Retailers plans. Re-negotiated (more…)

Catalogue Shopping – Yet to Gain Momentum

Catalog retail in IndiaCatalog Shopping / Retailing is the concept of buying from your home browsing through the retailers catalog [hard copy and sometimes online]. The origin of catalog shopping dates back to early 1900 in the western world known under the name mail order shopping. Our focus today is on catalog retailing in India.

I am sure atleast some of you must have heard about the existence of Otto Burlington a decade ago in the Indian market. However, it failed primarily for 3 reasons – in-effective telecommunication interaction, absence of easy mode of payments and a structured (more…)

Consumer Experience in Difficult Times – Strategy to Win

India Retail ConsumerYou have already read that many chains are closing non-viable stores and trying to trim costs wherever possible. It is not yet clear if the slowdown has hit across the board as some retailers continue to push merchandise aggressively.

Indian Retailers have set a target of $50 bn by 2011 which seems possible. However, consumer buying behavior is likely to change very soon as he increasingly looks for higher value for money (more…)

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