India Apparel Chains – Exclusive Review

You are Reading this First HereLast quarter in our exclusive – India Retail Business Part-1 and Part-2 we touched upon the specific business models of top retailers. Continuing to enrich our readers about the changing face of retail industry in India, we will be touching upon 6 Retail verticals [Apparel, Coffee, Consumer Durables, Footwear, Grocery and Pharmacy in this series of coverage – India Retail Chains.

We are today covering India Apparel Retail Chains:
Apparel is the largest organized retail category, representing 30-35% [different surveys] of organized retail market growing at the rate of 12-14% YoY. The current market size of organized Apparel is estimated to be $10 bn.

Growth Drivers:
Preference for ready-to-wear garments is increasing in India. Dressing habits among working women is changing leading to demand for branded apparels. Demand for western apparel brands is increasing. Disposable income of consumers, changing demographic trend, higher income level and increasing number of dual-income nuclear families. One of the main drivers for apparel retail is the willingness of young generation to experiment with mainstream fashion.

Major Indian Players in Branded Apparel Segment are as follows,

Ebony Retail Holdings Ltd: The company owns and runs all 7 Ebony outlets in India. ETC and Wordworth are the in-house brand of Ebony. With over 2 lack square feet of retail outlet space, Ebony is today among the largest retail players in India.

Future Group + Pantaloon Retail: Through various retail (more…)

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