Arvind to Embrace e-Commerce across its Brands

Creyate - Arvind's Customized Apparel Online RetailARVND has incorporated a separate entity, Arvind Internet Limited, which will operate its e-commerce business. The management believes that branded garments is the only category where e-commerce players have positive cash flow. With backward integration into fabric and supply chain expertise, ARVND will be in a uniquely advantageous position.

ARVND has launched its own exclusive online (more…)

5 Secrets For Effective Visual Merchandizing

Visual MerchandizingThe visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase. Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every merchandizer should keep in mind.

1. Show less, Focus more The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the (more…)

Changing Trends – Convergence of Online & Offline Shopping

India Shopping Trends 2015Internet sector is going through a significant shift wherein the lines between online and offline commerce are blurring. It is expected that India is set to become the third largest nation of internet users after U.S. and China in the next two years with a large chunk of youngsters eager to adopt new technologies with rapidly changing lifestyles. According to ASSOCHAM, online retailing in India is likely to be worth Rs75 Bn by end of 2014. One of the primary benefits of online vs. offline shopping is the ease of finding and researching products as well as the ability to perform price comparisons.

Flipkart founded in Oct 2007 and began by selling (more…)

Titan Embraces Online Retailing, Expands Jewellery

Titan Business of Gold RetailingTitan is India’s leading specialty retailer with >1000 exclusive stores with more than 1.45m sq ft retail space and distribution reach of >11,000 multi-brand outlets. It is India’s largest (and the world’s fifth largest) watch maker with ~25 / 45% volume / value shares. Over the past decade, Titan has emerged as India’s leading jewellery retailer through its brands – Tanishq, Gold Plus, and Zoya. It has forayed into eyewear retail as well as (more…)

Shoppers Stop Growth in Single Digit – Expansion Continues

Shoppers Stop Growth DipsShoppers Stop (SS) departmental stores achieved growth of 8.4% YoY in Q4 FY 2014. East continues to be the best performing region with the highest growth rate. It was followed by north, south and west (in that order). Share of non-apparel category declined by 290bps YoY due to tepid sales of fine jewellery. While private label sales grew 11% YoY, mix decreased by 60bps as various competing fashion brands were being offered at a discount in Q4FY14.

Six SS stores have not met company’s criteria of achieving profitability within 24-30 months. Company is working on (more…)

Guest Post: Evolution phase in India Retail Industry: Who’s Up To What?

Online Shopping IndiaStrategic innovations and quick adaptation to the emerging trends in Retail industry is happening round the clock as the global retailers prepare themselves for the fierce competition posed by their peers. And the India’s story is no different; below are some facts to substantiate that.

  • India has over 230 million Internet users and since 2009, it has witnessed more than 1,200 e-commerce firms opening shop in the country.
  • (more…)

How is the Asian Apparel Value Chain Structured ?

exclusiveIn the apparel value chain, fibre suppliers (whose cutting-edge technology may help breed innovation) and brand owners are the most profitable operators. Other textile players in between may have divergent profitability depending on their capabilities, capacity and customer strategies, etc. In this report, our focus is on those names dealing with cotton or synthetic fibres.

Yarn makers’ profits are relatively volatile, depending on the price fluctuations of raw materials. However, the huge initial capex may deter new entrants and hence (more…)

Online Retailers Jabong, Myntra Stock A Season Old Products – Shoppers Stop

Shoppers Stop vs oNline RetailersIndia’s leading Departmental Retailer, Shoppers Stop management stated that online retailers generally offer products which are at least one season old. Further, the target customers for the online retailing are those who usually shop in shoppers stop during end of season sale. However, the online retailers have been offering huge discounts thus impacting brand image. Consequently brand owners (such as Madura and Arvind) have stated that they will become more stringent as far pricing of (more…)