Godrej Lifespace – Home and Office Interior and white goods retailer will reposition its branding as Moodspace to capture upon the emotional element of the shopper and create the mood for product selection. Their retail front end salespersons will henceforth be known as Mood Consultants who will assist the shopper with several Moodspace tools to come closer to sensing the eventual desired decor for Home or SOHO.
Currently, Godrej operates 58 stores. All the stores will be renovated to fit to the new brand positioning. The company has also roped in interior decorators over the weekend to provide tips to consumers. Mr. Motwani, VP of Godrej Moodspace said,
We will have 100 stores by 2010 with an investment of Rs 200 crore earmarked for expansion. We will also focus on Tier-II and Tier-III cities.
The home furnishing market is expected to be Rs 35,000 crore of which organized retail has come closer to capture a tenth of the market ~ Rs 3,500 crore. Godrej plans to operate in other Asian countries as well.