The “Only Vimal” advertise makes my memories fresh about Dhirubhai Ambani sponsored – Reliance Cup. Mukesh Ambani will now re-launch the new Vimal. We have definite information that the brand will be sub-categorized targeting different sections of the Indian consumers.
- Vimal Red -Popular pricing for wide section of mens market
- Vimal White – Premium and Trendy Range
- Vimal Black – The elite designer wear, specially designed by Mr. Maurizio Bonas.
All the three brands will be launched at the time of Diwali in 20 odd exclusive stores. Reliance Retail stores will sell Vimal Red and White brands but for the Vinal Black, you need to step into one of the exclusive stores.
The stores are being renovated and they promise ultimate and never before shopping experience to the Indian consumer. Bollywood and Cricket personalities are likely to be brand ambassadors for the same.
Reliance Retail also unveiled its Private Labels and Garment Brands in the Indian fashion street.
Private Labels – Panda for Infant & Toddlers, Trendz for Boys and Girls and Sparsh for Women
Exclusive Men’s Wear – DNMX (Denim and T-shirts), Netplay (Casuals)and Network (Officewear)