Review of the East Delhi Mall, New Delhi
The East Delhi Mall [EDM] is among the pioneers in revolutionizing the concept of retail and entertainment in the region. Situated at a strategic location on the threshold of the road connecting Anand Vihar ISBT in East Delhi and Kaushambi – Ghaziabad, it is spread across 5,00,000 sq.ft of cover area, 2,50,000 of built up area, with a 59- room hotel and a 1,00,000 sq ft banquet space. The mall outdoor is visible from nh-24, Karkardooma flyover, and main Anand Vihar ISBT road.
Being a destination on the border of Delhi and Ghaziabad, the mall enjoys (more…)
Which Quantitative factors Matter for Success in Indian Retail ?
We have already seen the 4 Qualitative Factors for success in Modern retailing. Today we’d like to walk you through the Quantitative Factors that matter the most for Success in Retail in India.
Private label Vs Branded strategy
Private label (retailers’ own brands) has grown strongly in developed countries like US and Europe, but trend has been slow to catch on in Asia. Globally private label contributes 17% of retail sales with growth of 5% p.a. In India, the overall share of private labels within organized retail is just 5%, which makes it one (more…)
What Micro (Qualitative) factors Required for Success in Organized Modern Retailing ?
There are various macro factors which will continue to drive growth in organized retail sector going forward. However, there are certain Qualitative and Quantitative parameters which one should look for while building success in organized retail companies. The Qualitative factors are as explained below,
Retail Real Estate Matters
One of the key factors for the growth and expansion of organized retail is availability of prime location. Real estate developers were first to establish malls which helped develop the concept of organized retail in India. With changing economy and consumer trend retailers have realized (more…)
Baskin Robins now has competition from Italian Milano Ice-Creams
Italian Ice-Cream Retailer Milano rolled out its operations in India from southern city of Kochi. Sara Calderoni chose Kochi over Mumbai or New Delhi because of her familiarity with the city and her past business experience locally which tells her that citizens welcome new brands.
Milano is home-made, Fresh, 100% Vegetarian and Organic Ice-Cream. The ice cream producing unit and the display console are imported from Italy. Certain ingredients are (more…)
How Brand Heritage is used in Marketing ? Does Age Really Matter ?
It is not uncommon to see around us Retailers citing the year they were established either as a part of their merchandising [Embossed in logo or as Established 1892, etc. We often wonder if age really matters. Do customers care about Brand Heritage ? And if they do, does old age always work in a brand’s favor ? These are some of the questions we’ll address with our case study.
When Advertising the Brand’s Age Works ?
In the luxury market, heritage is synonymous with both quality and prestige, so high-end brands flaunt their heritage to convey years of acquired expertise and craftsmanship. For example Coach thinks that imprinting the year it was established is a reminder (more…)
Review of the Crystal Palm Mall, Jaipur
Mahima Group, in an effort to bring world class lifestyles to the citizens of the Pink City, offers the Crystal Palm Mall.
The Salient features of the Crystal Palm are a 3-screen multiplex (INOX), ultra modern elevation, transparent design with glass facades, a large atrium, one complete floor dedicated for entertainment, specialty restaurants, coffee shops and children’s amusement, lively kiosks placed all over the mall, convenient pedestrian and vehicular access to multi level parking, spacious retail shops/showrooms on three floors.
Located centrally in the most (more…)
Virtuous Retail sponsors Best British Luxury Brand Overseas WalPole Award
Virtuous Retail, an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres in India’s top cities sponsored the Best British Luxury Brand Overseas Award at the 2012 Walpole Awards for Excellence held at London recently. This is the first time that any Indian company has sponsored this category at Walpole.
Jaguar was announced the winner in the Best British Luxury Brand Overseas category. The category shortlist (more…)
MultiBrand Watch Retailer Helios to Focus on Tier-2 Cities
Multibrand Watch Retailer Helios from Titan with 25 International Brands under its roof is planning to expand to all Tier-II cities in India. You maybe aware that Tier-II and some Tier-III city consumers are shopping for premium watches online as they don’t have a store to shop-in at.
Helios has been in business in India for (more…)