Small Town Consumer – FMCG Cos use Banks + Telecom Cos to Retail
Indian small towns are witnessing a prominent shift in buying behaviour from need-based to want-based purchase. Products such as face wash, hair-conditioner, air freshener, prickly heat powder, after-shave lotion, pre/post wash fabric products, jams, jellies, cheese, fragrances and liquid toilet soap now form a larger part of consumer basket.
Colgate has seen major consumer shift from tooth-powder to toothpaste (70:30 15 years ago to 30:70 currently) with small town / rural consumers now buying sensitive and mouthwash. (more…)
Fort Knox Specialty Mall, Kolkata – Review
Fort Knox, a nine-storey jewellery specialty mall, towers over 80,000 sq.ft area in one of Kolkata’s prime business locales. Offering a GLA of 42,689 sq.ft., the mall houses o20 operational stores of well known brands such as Tanishq, Orra, Kiah, Adora, G.B. Jewels to name a few.
One can take a look at the designer branded watches high-end antiques and silverware (more…)
Central Mall Changes Central Theme from “Mall” to “Departmental Store”
India’s Retail Sector Pioneer, Kishore Biyani has undertaken yet another change in strategy on the advise of Lowe Lintas by converting Central Mall to Departmental Store. It will now have smaller boutique like spaces with its existing large sized stores as well and focus on its own private labels which offer higher margins. To get the feel of how the first store looks like, one can visit the Bridage’s Orion Mall in Bengaluru.
What Promoted the Change in Future Group ?
It appears that their customers were confused about what Central (more…)
Gitanjali Gems to Launch 4 Brands – Envi, Moira, True Platinum and Karina
The Choksi’s controlled Gitanjali Gems is all set to launch 4 new brands at the Indian International Jewellery Show [IIJS] later this week.
The company will launch four new brands – Envi, Moira, True Platinum and Karina. (more…)
A Peek into Ansal Plaza, Ludhiana
Ansal Plaza, Ludhiana is strategically located on Ludhiana-Ferozepur Road and is well connected with the major landmarks of the city and is close to posh colonies like Saraba Nagar, Gurdev Nagar etc.
Ansals takes care of the specific requirements of each family member, the sheer depth of choice stimulates the imagination and every product available carries a distinct quality. It showcases beautifully decorated and well-lit (more…)
eZone Store Size and Numbers Shrinking – Ventures into Connected eCommerce
Kishore Biyani’s flagship Consumer Electronics retailer eZone appears to be in Trouble and here comes the change in business strategy. They are closing all unvaible stores and have also resorted to resizing store sizes as well, they are shrinking to save cost on Retail Rentals. Typically, eZone stores were of 12,000-15,000 sft in size but now the store sizes have been halved in most locations except few where business is still brisk.
eZone has identified 6 key cities – Kolkata, Mumbai,Pune, Hyderabad, Bengaluru and Chennai and will stay focused in (more…)
DLF Mega Mall – Gurgaon – Review
DLF Mega Mall is located in Phase-1, of the DLF City in Gurgaon. The Development has a total lettable area of approximately 290,000 square feet and houses a 3-screen multiplex and a 15,000 square feet food court by the name of Dt Dinners. In addition to the food court the mall also offers a range of dining options for customers. (more…)
Shoppers Stop – Gaining on Operational Metrics + Discount Season
Shoppers Stop, India’s premium Departmental Store chain reported sales growth of 15.0% YoY to INR7.08bn. East and North India contributed 15% & 13% sales growth while South contributed mere 2% and West witnessed a 10% decline primarily due to cannibalization in Mumbai and Pune and a delayed marriage season.
Shoppers Stop Apparels vs Non-Apparel Sales
Apparels contribute 57.7% to total departmental store sales. Menswear contributes (more…)