Product Positioning Strategies for Indian Consumers
As a retailer in this dynamic world of business, Product / Brand positioning should be consistent and backed by dedicated management, sufficient facilities and funds to get implemented. Some of the key elements on which you can design your strategy are,
Value Proposition – A retail chain can position itself as a value for money or a lifestyle proposition. The value for money proposition is typically characterized by high footfalls and conversion rates, but is low-ticket, as the addressable population is the middle- and lower middle-class population. Big Bazaar adopts the tag line Isse (more…)
Mall Rentals – Daily Revenue Share Model
Mall rentals in India have come a long way – fixed rental which were sky rocketing in 2006-07 shifted towards revenue sharing with minimum guarantee in 2008 and now Pay as You Go is the emerging business model. Even as the recovery is still underway, the supremacy of Mall Owners has started (more…)
Reliance Retail still losing Money
Reliance Retail has over 900 stores across various formats. The number of stores increased from 590 in FY08 to 900 in FY09 and during the same quarter losses mounted from Rs 0.5 bn to (more…)
Key Parameters to consider before Investing in Retail
It is necessary that you conduct an examination of a enterprise before making any investment decisions encompassing commercial, financial, accounting, legal and tax matters. These help to Validate financial information, understand historic business divers and sustainability aspects, key pricing and valuation issues and recommend matters for the negotiation process.
Key issues that need to be carefully examined under the financial (more…)
First look at Oberoi Mall – Mumbai
With quality as the forte, and customer delight as goal, the Oberoi Mall located on the Western Express Highway in Mumbai is a 5.5 lakh square feet one-stop destination for shopping, dining and entertainment. Oberoi Mall houses the finest retail names – Gelato Italiano, Barbie, Central, Guess, Hi Design etc
The defining feature of the mall is its 100-metre-long atrium, which has been especially designed (more…)
Seiko’s Ananta collection + Lorus, Pulsar to be launched
India for sure offers huge potential for premium and Luxury watch makers. 
It has become one of the top 5 markets for Seiko Watch Brand. With global presence in over (more…)
Brisk sales of Darjeeling Organic Tea – Globally
Global Coffee chains – Starbucks, Peet’s Coffee have witnessed increasing demand of Organic Tea from the Hills of Darjeeling. Germany is expected to become a major market for the same. It is gaining lot of (more…)
Pre and Post – Restructuring – How Pantaloon / Future Group Looks Like ?
To unlock shareholder value in non-retail businesses and consolidate Pantaloon Retail as a pure retail play to grow faster as the economy rebounds, Pantaloon Retail / Future Group has undertaken a massive restructuring exercise. (more…)