Last April, Peter England announced their venture of Peter England specialty stores [Bringing Mens, Womesn and Kids wear under one roof]. Yesterday, the company opened its first store under the brand name Peter England People at Oberoi Mall, Mumbai. Here is a picture of Kumar Birla and his Wife at the opening of Peter England People store.
These stores carry merchandise for Men, Women and Kids marking the launch of first family apparel and lifestyle shopping format under the Aditya Birla Nuvo.
The company will open their next store in Bengaluru followed by Delhi and Hyderabad. Each store is expected to be 10,000 to 15,000 sft in size. In all the company has earmarked Rs 400 crore to open 80 PEP stores across 34 cities in India over the next 3 to 5 years.