Sony Pictures and Home entertainment is in advanced stages of talks with Reliance Retail / Mart to offer its content on DVD and VCDs in the Indian retail market at unbelievable prices. It is said that prices of vernacular dubbed VCDs will be slashed by 60%. Sony pictures has dropped the prices of its dubbed VCDs from Rs 199 to Rs 69 on popular blockbusters like Spiderman series available in Hindi and Tamil. In all Sony has 110 titles dubbed to Indian vernaculars which will be sold under the new pricing during this festive season.
Sony already has a counter at Reliance Mart, Ahmedabad and has seen encouraging sales from the store. Sony wants space in Reliance Digital and Reliance specialty stores for Books and Movies. Mr. N Muthuram, country Head, Sony Pictures Home Entertainment said,
There will be special schemes and tie-up with Reliance retail. Currently it is our biggest client on the number of footfalls at its stores. We are evaluating on having schemes and ocassion based promotions at Reliance stores. We may also release exclusive titles of home entertainment through them.
Sony pictures has gone local with Bollywood blockbuster – Saawariya and has a huge retail promotion on the same. Sony also plans to introduce 400 titles from around the world in India this year. They plan to introduce DVDs as well for this content.