India Retail News and Research
We have seen what is the emerging concept of Omni Channel Retailing and its Advantages. Today we’ll dive into depth on how you can enable your business as an Omni Channel Retailer.
To go omni, brands and retailers have to make changes in the backend, technology, and above all, their strategic mind-set. Brick-and-mortar players have (more…)
Despite the economic slowdown, leading lifestyle / specialty Indian retailers managed to stay competitive in the last 2 years. Their continued investments in branding and innovation, distribution network and supply chain have given them a significant competitive edge to mitigate any disruptive challenges.
How can you Drive Growth Through Innovation in Retail ?
Titan has been focusing on intensive category development efforts despite the sharp slowdown in jewellery sales. The company has launched (more…)
Lifestyle, India’s leading shopping destination, is all set to reaffirm its impeccable understanding of customers & fashion with the launch of its Spring Summer campaign #StylePlay. A remarkable campaign #StylePlay leverages the strong presence of Lifestyle on social channels merging it with mainstream brand communication, thus creating a consumer connect unlike ever before.
Advancing with the baton of Lifestyle’s youthful and vibrant brand positioning, #StylePlay embraces key traits that define the generation of today: (more…)