Vimal is the first and the heritage brand of controversial Reliance Group which marked its entry into the Indian textile market. Vimal was named after Dhirubhai’s nephew, was revamped in 2007 with the groups foray into retail business.
In a fresh communique, Reliance has released “1,500 new outlets across India waiting for you” with new Tag Line Dressing up New India wants to send a signal that it is not an end of road for the brand yet. The message also highlights Indian Woman in Western Wear which is something Reliance was averse to but maybe with changing times they mad adopt and cater to the growing aspirations of Indian women. (more…)