Are you still living in that old home build decades ago and feeling the peer pressure to renovate ? Chill! We now have organized retailer to remodel and remake your home and furniture to suit the current Indian living standards. Introducing Bella Casa and Tile Bazaar Home Improvement and Solutions retail stores promoted by the Rajan Raheja group. Tile Bazaar stores operate on an area of 1,000 to 1,600 sft, while Bella Casa cover an area of 4,000 to 6,000 sft in size.
The company currently operates Bella Casa 5 stores and wants to scale the number to 200 in the next 10 years. It also wants to take the number of Tile Bazaar outlets to 100. Mr. A. Naryan CEO of Bella Casa said,
We hope the renovation market will be a key vertical for us to grow. Consumers are aware of the trend in the global market and want to adopt the same. We hope to make all our stores a pne stop solution for a customer’s needs.
Bella Casa stores import retail international range like shower panels from Huppe [Germany] Baths from the UK and is targeting couples in the age group of 25-40 with high disposable income and who are keen on beautifying their homes. Not at all a bad idea to ride the Realty Boom. Is Kishore Biyani from Home Town Retailing Listening ?