UTI Ventures has invested Rs25 crores in Gitanjali Lifestyle Products Limited . Gitanjali Lifestyle operates through Primus Value Stores.
Primus stocks after-season merchandise of leading fashion brands. It is associated with brands like Adidas, Benetton, Indigo Nation, Levi’s etc.
Primus currently has 19 stores in 11 cities. It will launch stores in Mumbai, Bangalore, Surat and Ludhiana before Diwali and Factory Outlets in Gurgaon, Kolkatta, RajPura, Ahmedabad and Gazibad. Check out the entire list on primus website
Retail India , VC India , UTI