Essel Group Chairman, Subhash Chandra is launching personal care products for hair and skin care under the brand name “Chandra” to be marketed by Natural Wellness retail chain in the United States.
This announcement comes after the company introduced “Veria” – TV channel dedicated to lifestyle and wellness for the North American market. Mr. Syed Nauman of Natural Wellness said,
Chandra would be a unisex brand. The brand would comprise beauty products sourced mostly from the Indian market.
We have reliably learnt that the company is sourcing from Delhi based Nature’s essence. Natural Wellness plans to open 400 stores in the US under the brand name Veria Wellness Stores. The first store would be opened in Dallas, TX by November this year.