Tanishq – the flagship jewelery brand of Titan has unveiled Zoya – premium diamond jewelery collection targeted specifically at High Networth Individuals [you are one if you maintain Rs 10 mn in your S B A/C] Zoya is both a product and a retail brand.
Mr. Sandeep, VP of Retail said,
The premium jewelery market is seeing hectic activity in India. The launching of Zoya is a strategic decision to offer premium and differential experience in the luxury jewellery space.
Delhi and Mumbai account for 60% of the sales in the high end jewellery market estimated to be at Rs 2,500 crore.
Tanishq has launched its first store in Delhi and open one shortly in Mumbai. The opening of Zoya couldn’t have come at a better time when the upper crest Delhiites will flock to the store this weekend to celebrate Valentines day 🙂